Experience theBest Beach Dayin Sarasota.
Relax, recharge, and enjoy premium beach access and recreation on the powdery white sands of Siesta Key.
Your Gateway to Siesta Key's White Sand Paradise
Key Beach Inc. is Sarasota's premier beach services company, nestled at 16250 Midnight Pass Road — steps from the world-famous powdery quartz sands of Siesta Key. We exist to turn your beach day into the highlight of your vacation.
Whether you're a first-time visitor or a returning local, our team delivers friendly, professional service with top-quality equipment so you can focus on what matters — the sun, the surf, and the memories.
Siesta Key, Sarasota FL
16250 Midnight Pass Rd
America's #1 Beach
Voted by Travel + Leisure
Family-Friendly
All ages welcome
Everything You Need for a Perfect Beach Day
From a relaxed solo afternoon to a full group event — we have the services to make it happen.
Beach Access & Day Passes
Full-day access to our premium beach area with reserved spots, clean facilities, and on-site staff ready to help.
Learn More
Beach Chair & Umbrella Rentals
Comfortable lounge chairs and large umbrellas available by the hour or full day. Premium quality, perfectly positioned.
Learn More
Recreational Activities
Paddleboarding, kayaking, beach volleyball, and more. We have the gear and the guides to make your beach day unforgettable.
Learn More
Outdoor Fitness & Wellness
Beachside yoga, morning stretching sessions, and guided wellness walks along the shoreline.
Learn More
Group & Private Bookings
Planning a birthday, corporate retreat, or family reunion? We offer exclusive beach sections and custom packages for groups of all sizes.
Learn MoreThe Beach Day You've
Always Dreamed Of
We bring together the best location, equipment, and people so your beach experience is effortless.
Prime Beach Location
Right on Midnight Pass Road — steps from Siesta Key's legendary white quartz sand, consistently ranked #1 in the USA.
High-Quality Equipment
We invest in premium, well-maintained chairs, umbrellas, and recreational gear — because your comfort is our priority.
Family-Friendly for All
From toddlers to grandparents — our beach area is safe, welcoming, and designed for everyone to enjoy together.
Safe & Clean
Certified facilities
Open Daily
7am – Sunset
Fair Pricing
No hidden fees
Easy Booking
Call or book online
Life at Key Beach
A glimpse of the beauty waiting for you on Siesta Key.
Real People,
Real Beach Days.
4.9 / 5.0
Based on 200+ reviews
Jennifer Callahan
Vacationer from Chicago, IL
“The most incredible beach day our family has ever had. The chairs were spotless, the staff was so friendly, and the location is absolutely stunning. We'll be back every year!”
Best beach experience in Florida.
“Booked a private section for our team retreat. The whole experience was seamless — from the booking call to the last umbrella packed up. Highly recommend for group events.”
Marcus DuBois
Corporate Event Planner, Atlanta, GA
“I come here every weekend. The quality of the equipment and the friendliness of the team is unmatched. It feels like my own private beach club every single time.”
Rosa Espinoza
Local Resident, Sarasota, FL
“We tried several beach rentals on Siesta Key — Key Beach is by far the best. The sand is perfect, the gear is premium, and the vibe is relaxed and welcoming.”
David Thornton
Tourist from Toronto, Canada
“We chose Key Beach for our honeymoon beach day and it was magical. The private setup was romantic and the staff went above and beyond to make it special.”
Amanda & Tom Reyes
Honeymooners, San Diego, CA
Book Your Beach Experience Today
Spots fill up fast — especially on weekends. Reserve your chairs, umbrellas, or group section before they're gone.
Ready to Plan Your Beach Day?
Fill out the form below and our team will get back to you promptly with availability and pricing.
Contact Information
Phone
+1 (304) 789-9281Hours
Open Daily · 7:00 AM – Sunset
Prefer to call?
+1 (304) 789-9281